Now we will consider the case of creating a video clip for the Kickstarter platform – for the company Puncube, where we will talk in detail about all the nuances of creating a video clip. We hope that this review will help you to successfully create similar videos. And if you need help, our team at edpit agency is happy to help you. This case was ordered by our client from Hong Kong, for the second time, and their wallet gadgets were sent to us in Ukraine by the postal service. Let’s take a closer look at the main aspects of creating videos for Kickstarter.
Creating a scenario
The first step was to determine the budget of the commercial. Thus, we understood within what limits we can work on creativity. Before writing the script, it was important to understand the target audience, the positioning of the brand, the characteristics of the product, the length of the video and the possibilities regarding actors and locations.
Casting of actors
When it became clear that we would have two main characters in the script, we began the search for suitable candidates. After the castings, we selected the best actors capable of embodying the intended images. Effective communication with the actors during the preparation for the shooting is important for us.
Search for suitable locations
We were looking for a studio where we could shoot both locations we needed: “Office” and “Home/apartment”. In addition, it was important to take into account the aesthetic, technical and budgetary parameters of the locations.
Preparation and filming
The quality of shooting is determined by preparation. We planned every aspect of the shoot, from the crew to the technical equipment. The final details of the script were confirmed before shooting.
Video post-production
We used standard post-production techniques, with special emphasis on incorporating slides into the video.
Conclusions
Creating a video for the Kickstarter platform – Puncube was an exciting challenge. We worked on every detail to make the video bright and interesting. If you need a similar video, contact us and we will be happy to help.
