Slogan for the commercial [eng. slogan – slogan, motto] – a universal tool that helps a person remember a brand. Often when a good slogan is enough, even once, so that the slogan is eaten into the memory of the viewer. The advertising slogan is good and that can be used in different media spaces. On the radio, on the TV, on the Internet, on the site and so on. If we are talking about video, then the slogan is usually put in a pakshote.
“Let`s do it” (do it) – said the serial killer Gary Gilmor before the shooting in 1976m. “Just do it” (just do it) – a little later became a slogan by Nike.
What is an advertising slogan?
The slogan is a short, bright, memorable appeal, which is associated with the product being sold. The better the slogan is remembered, the more effective the advertising company will be. There are the following slogans:
- Advertising slogan for the company or brand.
- The slogan for the product.
The success of the slogan by 99.9% depends on the company that deals with your brand. An experienced copywriter can create really good options, and you choose the best one. Despite the fact that there are professionals, in fact, our TV and radio captivated terrible slogans. The viewer and listener remembers them due to the daily reusable repetition, not originality.
How to come up with a slogan for an ad?
Now let’s move on to a set of components for a cool advertising slogan. What it should consist of:
- Memorability. After he heard it, it should be remembered by the viewer.
- Snap to your brand. Just remember – a little, you need to have a direct association with the brand. In other words, directly include the brand name inside the slogan.
- Brevity is the soul of wit. Long no one will remember, but a short one has every chance to be in the mind of people.
- It is necessary that it sounded. One correct message is not enough, one of the memorability elements is sonority.
- The uniqueness of the slogan and its own face. Make sure that it does not look like 1000 others.
- Conformity. The advertising slogan should correspond to the principles and strategy of your brand. For example, for an IT company, the slogan can not sound like “Time-tested Traditions”. After all, IT technology is more about the future and about development.
Life hacking for the creation of advertising slogans
Like any ingenious thing – it’s simple, so our recommendation will not be an exception here. We advise you to address Google or Yandex and find the right database of slogans on your subject. Naturally, such a base can serve only for familiarization. Familiarization with the slogans of the world’s brands in the beginning can plunge you into sadness, but you will understand what kind of bar you need to strive for. Having studied different slogans, you will understand for yourself what and how it works, what are the trends in certain areas and so on.
How to make your slogan original?
Well remembered graceful slogans, in which there are witty statements or unusual combinations of words. Up to 6 words is the best option for memorability. The slogan should be fresh. It must be intriguing and unexpected, because this is the only thing that will rush to the viewer’s eyes. Ideally, the advertising slogan should impress the viewer. Many words in the advertising world and in the lives of ordinary people have lost their taste. Because of the frequent intrusive use, some words have lost the right color and meaning. Let’s consider several examples:
- Nouns: harmony, quality, pleasure and others.
- Adjectives: exclusive, original, unique and others.
Summary: the slogan for the commercial is to match your brand and convey one of the most important ideas. Successful slogans require brevity, memorability and sonority.
