Video greetings for business

Around the holidays, your work inbox can sound like a choir singing the same song, all slightly off-key. “Season’s greetings and best wishes for continued success” lands in your inbox twenty times in a row. Only the logo at the bottom changes. Easy enough to read. Almost impossible to remember.

It’s still worth sending holiday greetings to partners and clients. It gives them a pleasant reason to think of your company, without a sales pitch or any pressure. Video works especially well when it feels more personal than a standard promo video. People can watch it in half a minute, forward it to a colleague or share it in their Stories. Here are a few formats that work and who they work for.

An animated greeting with a personalised ending

This is our go-to format for a large mailing list. The video runs for 15–25 seconds, with a few short scenes that bring together colourful graphics, characters and music to set the mood. Everyone sees the same opening, but the final scene carries your company logo and a message such as “Happy Entrepreneurs’ Day from all of us at [Company]” or “Happy New Year from [Company]”. You can even address a partner by name.

We create the main animation once and produce as many endings as you need. The same concept can work for different holidays, with new artwork and wording for each occasion. It costs far less than making a separate video for every recipient, and each person still gets a greeting that feels like it was made for them.

A greeting from the team or a message from the company director works because there’s a real person on camera. In a team video, employees take turns saying a few words. A slightly awkward delivery can be endearing precisely because it feels genuine. In a director’s message, the speaker briefly thanks partners for their work together, reflects on what they’ve achieved and shares what’s coming next. For major partners who value hearing from you personally, this can be the best fit. Just avoid reading from a sheet of paper. The camera gives it away immediately.

Motion graphics and typography

Rhythm, animated text and contemporary design can carry a video without anyone appearing on camera. This works well for tech companies, financial firms, consultancies and other businesses where an understated style suits the brand better than elaborate holiday decorations.

A personal video for key clients

Use the recipient’s name, draw on the industry they work in and mention something you’ve done together. Be specific about what you’re thanking them for. These videos take longer and cost more to make, but for your two or three most important partners, a greeting like this can feel as personal as a handshake.

How do you choose? Start with your audience and your budget. For a broad client base, an animated greeting with a personalised ending usually works best. For a small group, go with an individual video or a message from the director. A team greeting works well on social media and internal channels.

A few details are easy to overlook. Keep the video as short as the message allows. Add subtitles, since many people watch with the sound off. Save price lists and special offers for another email. And send the greeting early. By the time everyone’s sitting down to a holiday meal, your video is probably the last thing on their minds.

At edpit agency, we handle the whole production, from the initial idea and script to the animation and finished versions with your personalised ending. Want partners to remember your company long after the usual holiday e-cards have blurred together? Get in touch. We’ll come up with a greeting you’ll feel good about showing your clients. Even your own marketing team.